The financial wellness platform designed to automate and optimize your path to financial freedom.
My personal finance journey began freshman year at Penn. I had generous financial aid, a part-time job, and dreams of becoming a tech entrepreneur—until my aid was unexpectedly rescinded mid-year.
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I thought about transferring but decided to stay (there may have been this girl I really liked…). I cut costs by overloading on classes, worked side gigs, and graduated early—but still left school with $250K in high-interest debt.
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Entrepreneurship had to wait. I took the highest-paying job I could find, lived frugally in a tiny shack with my best friend Brendan, and rode an e-bike to save money. During that time, I became obsessed with personal finance. I did tons of research and built a system that optimized every dollar to accelerate my path to launching a company—my version of financial freedom.
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Eventually, friends began asking about my system. Traditional advisors were too expensive for them, and robo-advisors didn’t offer real guidance. That’s when I realized there was an opportunity to share what I’d built.
Years later, Brendan—now an incredibly talented engineer—and I teamed up to build Fifr, a platform designed to help others achieve financial freedom too.
Oh—and that girl from freshman year? I’m lucky enough to call her my wife.
Daniel worked on Wall Street as a tech investment banker at Morgan Stanley, in Silicon Valley as a venture capitalist at ICONIQ, and incubated dozens of software startups at Fractal. He is a personal finance nerd with dozens of credit cards and a passion for putting people on the path to financial freedom.
Brendan formerly worked at Facebook and Oculus, as well as a number of software startup companies where he honed his skills in App Development, Systems and AI Engineering. He loves helping people navigate their finances and build healthy financial habits.
Come join the team.